I've been programming since I was nine, starting with a VIC-20 where I drew sprite sheets by hand on gridded paper and converted the values to hex. In my teens I joined a demo crew and wrote 68K assembly on the Amiga — working from a little flipbook of instructions and the Addison-Wesley hardware manual (which I still have somewhere).
I studied intellectual history and media studies and graphic design. I started my first company with friends at 21 — some of them I still work with now, over 30 years later. We made television, museum exhibitions, CD-ROMs — pre-internet CD-ROMs.
In 2005 I co-created Underskog, a community site for Oslo's cultural fringe, back when Facebook was still a college yearbook. That led to Origo, a platform that ended up integrated with 75 local newspapers and the Norwegian Labor Party.
With Bengler, the studio I ran with Simen Svale Skogsrud and Øyvind Rostad, we built websites for OMA and Diller Scofidio + Renfro, 3D-printed slices of Norwegian terrain, made data visualizations that ended up in The Guardian and Fast Company, and taught a course at the Oslo School of Architecture and Design called Internet Carpentry 101. We also made Chorderoy, a chording keyboard that we have patents for. In 2016 we received the Jacob Prize — Norway's highest recognition for design — the first time it went to people working in digital media.
The content framework we built for OMA became Sanity, which I co-founded. I've filled a wide variety of roles — I started out leading product and marketing, ran marketing between our Series A and Series B, and since then I've been running teams in our R&D organization. Since large language models became a thing, I've been shipping our AI products and generally function as some combination of engineering manager, product manager, and person who just builds and ships things.
What I've been doing all along is finding something interesting — some aesthetic, social constellation, or experience that doesn't exist yet — and figuring out how to articulate it. You can't explore places you already know. The best part is always the bit where you're pretty sure something is possible but you haven't figured out how to make it real yet.
This is where I post the interesting things I come across on the internet, along with projects and writing about the stuff I'm working on.